Advertising Opportunities
Some things to consider when planning your 2011 print and web advertising campaign. Forestry in Canada is:*
A Massive Market
- Over 3% of Canada's GDP
- $80.3 billion in total revenues in 2006
- Directly employs over 339,000
- The world's largest exporter of forest products with 18% of the global market
- Capital expenditures of $4 billion annually
A Varied Market
It's not just saws and logging gear, although there's plenty of those. There's also:
- Trucks & Trailers, as the second largest user of truck transport at 18 billion tonnes/km
- Trains, as the largest user of rail transport
- Boats, as the largest user of marine transport
- Pick-up trucks. Joe consumer may be downsizing, but loggers can't. They continue to average four HD pick-ups per contractor, and replace them every three years.
Plus: Lubes, tools, tires, chains, software, GPS, Insurance, safety gear, finance, cell and sat phones, etc.
A Captive Market
The professionals doing all this are remote, but we reach them just fine, to the tune of over 12,000 readers per issue through a carefully-managed BPA audited circulation. We've been doing it over 100 years, and our editor has 25 years experience in the field. That's the credibility you need.
*- Source: Forest Products Association of Canada Annual Report (2006); NRCan State of the Forest Industry 2007.
Respected, experienced and lively editorial means our readers spend more time with Canadian Forest Industries, and your message.
Targeted Message
Canadian Forest Industries is the only publication in Canada dedicating 100% of its editorial to the logging and forest management sector. And we do it from the contractors' - your customers'- perspective. Always have.
Editorial Excellence
Seasoned forestry editor Bill Tice creates an exclusive editorial environment for delivering your advertising message - we're the logging machinery and "getting it done" book! High colour printing quality and outstanding photography do the rest. Add to that exclusive, expert columns - like The Log Haul on trucks/trailers, The Loggers' Commute pick-up reviews, CFI Advisor operating tips, and our trademark field reports - and you can't miss.
Online Extras
Canadian Forest Industries also runs the industry's only active, information-driven web site, with news, views, events, show reports, links, and magazine extras, all updated regularly. Includes a full digital edition of each issue, where your ad gets extra mileage. Visit www.canadianforestindustries.ca, and see what the industry already knows.
And there's more!
North American Marketing Alliance
For over 15 years the two premier forest industry publishers have offered advertisers the only such alliance. Annex Publishing (Canadian Forest Industries, Canadian Wood Products, Canadian Biomass, and Opérations forestières) and Hatton Brown Publishers (Timber Harvesting, Timber Processing, Southern Loggin' Times, Panel World, and Southern Lumberman) offer all the markets, with a joint frequency rate and shared editorial. Contact your sales manager to discuss how this alliance can be put to work for you.
Other Markets Canadian Forest Industries is just one magazine in our stable of respected forestry and heavy construction publications. Work with any of these for combined frequency discounts and to simplify your marketing plans.
Canadian Wood Products: Serving the solid wood products manufacturing sector � Sawmills, panel mills, engineered wood, log homes, remanufacturing, pre-fab housing and components.
Canadian Biomass: Reaching the entire forest sector with biomass and bioenergy coverage.
Opeérations forestieères et de scierie: Logging and solid wood products for the key French market.
Aggregates & Roadbuilding: Canada's only rock to road magazine.
• View our editorial schedule and advertising and materials deadlines
Sample copies and subscriptions are available upon request.
Please contact Ross Anderson at 519.429.5188, fax: 519.429.3094, mobile: 289.925.7565
Or email randerson@annexweb.com
